Category Archives: advertising

Marketing on social networks

Posted on November 5, 2007 by

Social networks like MySpace and Facebook are among the leaders in user engagement, with many users returning daily and some visiting many times a day. They’ve almost reached the same level of engagement as email* and have double the engagement … Continue reading →

Posted in advertising, facebook, marketing, social networking, web 2, web 2.0 | 2 Comments

Barack Obama seeks answers on LinkedIn

Posted on September 12, 2007 by

Barack Obama has joined LinkedIn, asking the LinkedIn community about what the next president can do to help small business. Back in January, Hillary Clinton asked Yahoo! Answers users about ways to improve health care. Obama’s LinkedIn profile outlines his … Continue reading →

Posted in advertising, elections, social networking

Brazen highway robbery in Nebraska

Posted on August 22, 2007 by

You see a sign advertising gas at $3.09 a gallon. You pull in and fill up. After filling up, you realize that you were charged $3.59 a gallon for the same grade of gas. Bait and switch? Sounds like it. … Continue reading →

Posted in advertising, fun, random | 1 Comment

Google’s $4.55 bag of cookies

Posted on August 11, 2007 by

Vending machine priced by grams of fat, Google, San Jose, California.jpg, originally uploaded by gruntzooki. I was visiting my friend Adam at Google yesterday and he pointed out a vending machine in Google’s Building 43. A vending machine on the … Continue reading →

Posted in advertising, fun, google, random | 6 Comments

Measuring Web traffic, let me count the ways

Posted on August 1, 2007 by

Mark Glaser at MediaShift has a great two-part series on measuring Web traffic. It’s well worth reading for publishers, advertisers and anyone else who cares about how traffic is measured. There are a number of different ways firms measure traffic: … Continue reading →

Posted in advertising, media, publishing, statistics | 1 Comment

Pepsi to clarify that Aquafina is tap water

Posted on July 30, 2007 by

PepsiCo is planning to clarify labels to tell consumers that its Aquafina water is actually bottled from public water supplies. According to the CNN story, the labels will be changed from “Bottled at the source P.W.S.” to “The Aquafina in … Continue reading →

Posted in advertising

e-Vic – Personalization that works

Posted on July 24, 2007 by

I’ve seen many tries at personalization in the last decade. Most don’t work very well. Among the best personalization systems are Netflix’s and Amazon’s recommendations engines. There’s another to add to the list, and it comes from an unlikely source: … Continue reading →

Posted in advertising, personalization | 3 Comments