Category Archives: advertising

Marketing on social networks

Social networks like MySpace and Facebook are among the leaders in user engagement, with many users returning daily and some visiting many times a day. They’ve almost reached the same level of engagement as email* and have double the engagement … Continue reading

Posted in advertising, facebook, marketing, social networking, web 2, web 2.0 | 2 Comments

Barack Obama seeks answers on LinkedIn

Barack Obama has joined LinkedIn, asking the LinkedIn community about what the next president can do to help small business. Back in January, Hillary Clinton asked Yahoo! Answers users about ways to improve health care. Obama’s LinkedIn profile outlines his … Continue reading

Posted in advertising, elections, social networking

Brazen highway robbery in Nebraska

You see a sign advertising gas at $3.09 a gallon. You pull in and fill up. After filling up, you realize that you were charged $3.59 a gallon for the same grade of gas. Bait and switch? Sounds like it. … Continue reading

Posted in advertising, fun, random | 1 Comment

Google’s $4.55 bag of cookies

Vending machine priced by grams of fat, Google, San Jose, California.jpg, originally uploaded by gruntzooki. I was visiting my friend Adam at Google yesterday and he pointed out a vending machine in Google’s Building 43. A vending machine on the … Continue reading

Posted in advertising, fun, google, random | 6 Comments

Measuring Web traffic, let me count the ways

Mark Glaser at MediaShift has a great two-part series on measuring Web traffic. It’s well worth reading for publishers, advertisers and anyone else who cares about how traffic is measured. There are a number of different ways firms measure traffic: … Continue reading

Posted in advertising, media, publishing, statistics | 1 Comment

Pepsi to clarify that Aquafina is tap water

PepsiCo is planning to clarify labels to tell consumers that its Aquafina water is actually bottled from public water supplies. According to the CNN story, the labels will be changed from “Bottled at the source P.W.S.” to “The Aquafina in … Continue reading

Posted in advertising

e-Vic – Personalization that works

I’ve seen many tries at personalization in the last decade. Most don’t work very well. Among the best personalization systems are Netflix’s and Amazon’s recommendations engines. There’s another to add to the list, and it comes from an unlikely source: … Continue reading

Posted in advertising, personalization | 3 Comments