Yahoo! markets oneSearch in TV ads

Caught this commercial for Yahoo!’s oneSearch today.

The ad features hikers who stumble across flora including the ficticious “crimson maneater”. It’s mildly amusing, but fails to sell mobile search. The query term used is “flowers in oregon”. They should put in an Easter egg for those that bother to do the search.

See my review of Yahoo! Go, the downloadable application that features oneSearch.

More on: Yahoo, mobile

About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. He tweets at @rakeshlobster.
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1 Response to Yahoo! markets oneSearch in TV ads

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