Category Archives: advertising

Slice, dice, repackage and resell

The newspaper business has missed out on a lot of opportunities over the years. Here’s one they shouldn’t miss: repackaging content for niches. Most major markets have an industry specialization or two. In Detroit it’s the auto industry. Minneapolis has … Continue reading

Posted in advertising, journalism, media, newspapers

Your customers are Twits

Last year, I blogged about how local businesses could use Twitter to reach their customers. In that hypothetical example, a street vendor would let regulars know whether he was working or not. A number of large companies, including Zappos, Comcast … Continue reading

Posted in advertising, customer service, lbs, local search, marketing, social networking, twitter | 4 Comments

Why don’t local businesses use the Internet?

Back in the mid 90s, I frequented The Weinery, a total dive of a hot dog place in the Cedar/Riverside area of Minneapolis. Jerry, the then owner, collected email addresses and would occasionally send out specials. Say the password when … Continue reading

Posted in advertising, lbs, local search, marketing, newspapers, yellow pages | 9 Comments

The ad is a lie

While watching the Olympics, I was struck by a gorgeous animated ad. A lobster conducts an orchestra of other sea creatures playing Gershwin. As soon as I recognized Rhapsody in Blue, I knew it had to be a United Airlines … Continue reading

Posted in advertising, airlines, travel | 2 Comments

Weekly Reader – Jan. 5, 2008 – Pricing, advertising and DVRs

This week’s interesting reads: Some thoughts on pricing (Redeye VC) – First Round Capital’s Josh Kopelman examines pricing strategies. He starts with pricing of soda in a hotel and found a range of $1 to $4.50. The overall range is … Continue reading

Posted in advertising, marketing, television, weekly reader | 1 Comment

Yahoo! Local gets Yelpy

Yahoo! Local has rolled out some new features to increase the Web 2.0-ness of its local search product: RSS feeds. You can subscribe to feeds of all reviews near you. If you find a reviewer you like, you can stay … Continue reading

Posted in advertising, city guides, local search, search, web 2, web 2.0, yahoo, yelp | 1 Comment

Ethernet everywhere

Yup, that’s an Ethernet jack above the urinal. I saw this at my friend Kieran’s pub, The Local in Minneapolis. No, I didn’t try plugging in. Here’s what the jack is really used for.

Posted in advertising, fun, marketing, random