Scanning bar codes seems to be a popular holiday pastime

IDC’s 2011 shopper survey shows shockingly high usage of smart phone scanning tools to scan bar codes and QR codes.

Nearly 1/3 of those surveyed said they had scanned a bar code. A common use of this technology is to compare prices when at a retailer. That presents a significant threat to brick-and-mortar retailers like Best Buy, who now have to compete more aggressively with online retailers. This could put a lot of pressure on high-margin items like cables, which cost $80 in store when comparable cables online are $4 or less.

Although more than half hadn’t used the scanning feature, I consider these strong numbers for the technology’s adoption.

There was also high overlap among the scanners: 61% of bar code users have also scanned a QR code; 70% of QR code users have also scanned a bar code.

via Jonathan Gaw

IDC shopper survey

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About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. His personal blog is at http://blog.agrawals.org and tweets at @rakeshlobster.
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One Response to Scanning bar codes seems to be a popular holiday pastime

  1. Pingback: RetailWire Discussion: Compete: The Male vs. Female Debate Goes Mobile « Meyers Research Center: THE BLOG

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