Scanning bar codes seems to be a popular holiday pastime

IDC’s 2011 shopper survey shows shockingly high usage of smart phone scanning tools to scan bar codes and QR codes.

Nearly 1/3 of those surveyed said they had scanned a bar code. A common use of this technology is to compare prices when at a retailer. That presents a significant threat to brick-and-mortar retailers like Best Buy, who now have to compete more aggressively with online retailers. This could put a lot of pressure on high-margin items like cables, which cost $80 in store when comparable cables online are $4 or less.

Although more than half hadn’t used the scanning feature, I consider these strong numbers for the technology’s adoption.

There was also high overlap among the scanners: 61% of bar code users have also scanned a QR code; 70% of QR code users have also scanned a bar code.

via Jonathan Gaw

IDC shopper survey


About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. He tweets at @rakeshlobster.
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1 Response to Scanning bar codes seems to be a popular holiday pastime

  1. Pingback: RetailWire Discussion: Compete: The Male vs. Female Debate Goes Mobile « Meyers Research Center: THE BLOG

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