Category Archives: local search

How small businesses should use Yelp

Although I’ve strongly criticized Yelp‘s business model in recent weeks, Yelp is an incredibly important platform for small businesses to be aware of and engage with. And unlike Groupon, which has almost no redeeming value, Yelp has created a valuable consumer … Continue reading

Posted in advertising, local search, yellow pages, yelp | 4 Comments

Scanning bar codes seems to be a popular holiday pastime

IDC’s 2011 shopper survey shows shockingly high usage of smart phone scanning tools to scan bar codes and QR codes. Nearly 1/3 of those surveyed said they had scanned a bar code. A common use of this technology is to … Continue reading

Posted in local search, mobile, mobile search | 1 Comment

Virgin America knows how to make daily deals work

I admit it. I am in the bag for Virgin America. I have been since before they took off. (Literally.) I once live tweeted a flight to San Diego using their in-flight WiFi. Savvy travelers will recognize that the picture … Continue reading

Posted in advertising, airlines, groupon, local search | 4 Comments

Heading toward the Facebook recommendation engine

There’s an interesting thread over at Mike Blumenthal’s blog on the effect of Facebook Places on the local reviews space. My view is that reviews and updates will coexist, much as blogs and Twitter coexist. People who were less committed … Continue reading

Posted in facebook, lbs, local search, maps, yellow pages, yelp | Tagged | 15 Comments

Groupon personalizes the daily deal

Groupon announced a shift from its approach of the same deal for all email subscribers in a market to personalized deals in select cities. CEO Andrew Mason says that there is a backlog of 35,000 businesses waiting to be featured … Continue reading

Posted in advertising, local search, marketing | 1 Comment

Why small businesses are snapping up the daily deal

In recent months, we’ve seen daily deal sites like Groupon and Living Social grow like crazy. Groupon is valued at $1.35 billion. That’s more than 4x the valuation of the McClatchy Company, one of the country’s largest newspaper publishers. It … Continue reading

Posted in advertising, google, local search, marketing, yelp | 3 Comments

Checking in with foursquare at SFO

With the increasing use of mobile applications such as Yelp and foursquare, it’s becoming possible to pull ideas from thin air. Users of these apps can leave tips for others to find that are linked to a specific location. In … Continue reading

Posted in audio, foursquare, geotagging, lbs, local search, maps, mobile, social networking, twitter | Tagged | 1 Comment