Fascinating story in The New York Times about Google’s support of electric cars. Google’s philanthropic arm, Google.org, will be giving $10 million to support better battery technologies, plug-in hybrids and technologies that allow the cars to sell power back to the power company.
The plug in hybrids can reach up to 75 miles per gallon.
“These guys have clout with hundreds of millions of young and middle-aged people,” he said, adding that what was necessary to jump-start a new type of car was a combination of reliability, affordability and “cool.”
Not only does Google influence consumers, it influences utilities. Google’s announcement was made in conjunction with PG&E, the electric company in the area.
Google provides its employees a $5,000 incentive to purchase high-efficiency hybrid cars. Google also runs biodiesel shuttles that transports 1,200 employees from around the Bay Area to work.
I recently watched Who Killed the Electric Car?, a documentary on how the car companies and politicians conspired to kill California’s zero-emission mandate. I highly recommend seeing it.
Update: See the Google blog for more on Google’s environmental efforts, including plans to be carbon neutral by the end of this year.