Google knows people misspell my name

I’ve been seeing more people search on my name to get to this blog this week. (Wonder why?)

This search was interesting:

Me on Google

Notice that the searcher misspelled my last name, transposing the “a” and the “r”.

I don’t have “Agarwal” on my blog. (I do include both “Rakesh” and “Rocky” to help people find me.) Despite the typo, my blog comes up as the top result.

This isn’t the “Did you mean?” spell check feature. The term is clearly misspelled, but the correct spelling is highlighted in the search results. Somewhere, Google decided that Agarwal = Agrawal. This also works on AOL Search, (powered by Google), but AOL does its own hit highlighting and the name isn’t highlighted.

With Google’s strong international presence, they must be doing a lot of work on transliteration. This didn’t work with other transpositions or adding and removing letters.

More on: Google, AOL, search


About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. He tweets at @rakeshlobster.
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