I got an email from United Airlines yesterday announcing a closed beta test of a new version of United.com with enhanced booking, Mileage Plus account information and better award travel booking. (Which is sorely needed.)
United offered a carrot of a 15% discount on my next flight in exchange for completing a survey about the site. The catch: only the first 20,000 respondents get the discount.
So I spent 5 minutes on the site and about 2 minutes on the survey. Bad incentive, bad data.
If they had said anyone who responds within the next week gets the discount, they would have gotten better data because I would have used the site for real needs.
It’s too bad, because I actually use all of these tools and would have real feedback to offer. They’ll just have to read my blog.