About
RAKESH AGRAWAL
I am Senior Director of Product at Audible.
I have been designing and marketing Internet services since 1993. I have worked at Tellme, AOL Search, uReach Technologies, washingtonpost.com and startribune.com.
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Recent Posts
- Thoughts on living and dying
- A finance guide for millionaires and billionaires
- Rakesh’s travel secrets for your holiday travel
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- Getting down to numbers: quantitative research
- Pricing the COVID-19 vaccine
- Favorite things, day 1: podcasts
- Rakesh’s travel secrets for your holiday travels
- Favorite things, day 2: credit cards
- Favorite things, day 3: Hawaii
Top Posts
- A look at Groupon's extremely lopsided merchant agreement
- A phone that could only come from Apple
- Flickr places provides a wide-angle view of the world
- Anyone can be a journalist
- LivingSocial merchant agreement
- Think Groupon is a technology company? Think again.
- Investing in Groupon is like investing in a leaky bucket
- Yelp advertiser agreement
- Earth Day and assholes
- 'Tellme about your new gig'
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Category Archives: research
Getting down to numbers: quantitative research
Are you building the right product? It’s an important question whether you are a startup or a big company. Good research can help guide you. Doing it incorrectly and you’ll go down the wrong path. There are two basic types … Continue reading
Posted in product management, research
Comments Off on Getting down to numbers: quantitative research
Innovating with market research
One of the things that people often ask me is how does someone goes about creating innovative product concepts. What are the research methods and tools to use? One of the most powerful tools is just watching what customers do … Continue reading
Asking meaningless questions: CBS’ faulty poll on TSA screening
In defending its actions in screening passengers, the TSA continually points to a CBS News Poll which claims that 80% of Americans support the scan. What does that really mean? Let’s take a look at the actual question that was … Continue reading
Posted in metrics, research, travel
3 Comments
Googling all the news that’s fit to correct
The New York Times public editor writes this week about an increasing problem: incorrect information from the Times that lives forever in search engines. The Times has started surfacing its archived content in a way that search engines can crawl. … Continue reading
Posted in journalism, media, newspapers, research, search
1 Comment
Spams, scams and search
During the last two weeks, I spent much of my time in focus groups on search. While I can’t talk about the concepts we were testing, one thing that struck me was the degree to which people viewed all of … Continue reading
Focus groups – the view from the other side of the glass
I’m spending most of this week watching focus groups. It’s one of my favorite parts of my job. It’s a chance to see how real people react to the products that we create. I get to hear from people who … Continue reading
Bad incentives lead to bad results
I got an email from United Airlines yesterday announcing a closed beta test of a new version of United.com with enhanced booking, Mileage Plus account information and better award travel booking. (Which is sorely needed.) United offered a carrot of … Continue reading