Category Archives: research

Innovating with market research

One of the things that people often ask me is how does someone goes about creating innovative product concepts. What are the research methods and tools to use? One of the most powerful tools is just watching what customers do … Continue reading

Posted in marketing, research

Asking meaningless questions: CBS’ faulty poll on TSA screening

In defending its actions in screening passengers, the TSA continually points to a CBS News Poll which claims that 80% of Americans support the scan. What does that really mean? Let’s take a look at the actual question that was … Continue reading

Posted in metrics, research, travel | 3 Comments

Googling all the news that’s fit to correct

The New York Times public editor writes this week about an increasing problem: incorrect information from the Times that lives forever in search engines. The Times has started surfacing its archived content in a way that search engines can crawl. … Continue reading

Posted in journalism, media, newspapers, research, search | 1 Comment

Spams, scams and search

During the last two weeks, I spent much of my time in focus groups on search. While I can’t talk about the concepts we were testing, one thing that struck me was the degree to which people viewed all of … Continue reading

Posted in research, spam

Focus groups – the view from the other side of the glass

I’m spending most of this week watching focus groups. It’s one of my favorite parts of my job. It’s a chance to see how real people react to the products that we create. I get to hear from people who … Continue reading

Posted in aol, google, research

Bad incentives lead to bad results

I got an email from United Airlines yesterday announcing a closed beta test of a new version of United.com with enhanced booking, Mileage Plus account information and better award travel booking. (Which is sorely needed.) United offered a carrot of … Continue reading

Posted in airlines, research