Getting viewers to create your content

Few TV shows have embraced the Internet as broadly as The Colbert Report on Comedy Central. Last night was the conclusion of Colbert’s Green Screen Challenge.

For the recurring segment, Colbert made a clip of him wielding a light saber in front of a green screen. Viewers were invited to replace the green screen with their own background. The challenge (not a contest) brought in some very creative entries, including my favorite, iPod+Colbert. (Note that I’m linking to YouTube instead of Comedy Central, because of Comedy Central’s link unfriendly Web site.)

It’s a great example of what can happen when you let go of traditional bounds. Instead of suing people who use your content, invite them to remix it and create more. Colbert acknowledged all of the clips from his show on YouTube, jokingly asking for 2/3 of the $1.65 billion the company was sold for.

In a hilarious homage to old media, the finalists came down to Bonnie Rose and George L from Marin County, with Bonnie coming out on top.


About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. He tweets at @rakeshlobster.
This entry was posted in media, video, web 2, web 2.0, YouTube. Bookmark the permalink.

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