Pepsi to clarify that Aquafina is tap water

PepsiCo is planning to clarify labels to tell consumers that its Aquafina water is actually bottled from public water supplies. According to the CNN story, the labels will be changed from “Bottled at the source P.W.S.” to “The Aquafina in this bottle is purified water that originates from a public water source” or something similar. Aquafina has 13% of the bottled water market in the U.S.

Coke, which distributes Dasani, isn’t planning on changing its label.

In other bottled water news: if you drink Deer Park, it is spring water but from various springs. I’ve seen Deer Park water from Maine and Florida.

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About Rakesh Agrawal

Rakesh Agrawal is CEO of redesign | mobile. Previously, he launched local and mobile products for Microsoft and AOL. His personal blog is at http://blog.agrawals.org and tweets at @rakeshlobster.
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