Survey says: you’re not helpful

Yesterday, I ran a survey of my readers about the type of writing I do. I asked whether you preferred stories about specific companies or themes.

Here are the results:

Thanks a lot!

This is different from what I measure. I find that posts about companies get a lot more traffic, retweets and shares than posts about themes. One of the posts that I thought was important — When marketers create their own content, what can you charge them for? — got very little engagement.

The more interesting data were the backgrounds of the respondents:

It seems I have both investors and entrepreneurs following me. If only there were an efficient way to connect the two…


About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. He tweets at @rakeshlobster.
This entry was posted in Uncategorized. Bookmark the permalink.

1 Response to Survey says: you’re not helpful

  1. Riaz Kanani says:

    how about time spent on those two types of posts? My guess would be that people “glance” more at company posts and spend more time on your thematic posts?

Comments are closed.