Survey says: you’re not helpful

Yesterday, I ran a survey of my readers about the type of writing I do. I asked whether you preferred stories about specific companies or themes.

Here are the results:

Thanks a lot!

This is different from what I measure. I find that posts about companies get a lot more traffic, retweets and shares than posts about themes. One of the posts that I thought was important — When marketers create their own content, what can you charge them for? — got very little engagement.

The more interesting data were the backgrounds of the respondents:

It seems I have both investors and entrepreneurs following me. If only there were an efficient way to connect the two…

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About Rakesh Agrawal

Rakesh Agrawal is CEO of redesign | mobile. Previously, he launched local and mobile products for Microsoft and AOL. His personal blog is at http://blog.agrawals.org and tweets at @rakeshlobster.
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One Response to Survey says: you’re not helpful

  1. Riaz Kanani says:

    how about time spent on those two types of posts? My guess would be that people “glance” more at company posts and spend more time on your thematic posts?

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