Yesterday, I ran a survey of my readers about the type of writing I do. I asked whether you preferred stories about specific companies or themes.

Here are the results:

Thanks a lot!

This is different from what I measure. I find that posts about companies get a lot more traffic, retweets and shares than posts about themes. One of the posts that I thought was important — When marketers create their own content, what can you charge them for? — got very little engagement.

The more interesting data were the backgrounds of the respondents:

It seems I have both investors and entrepreneurs following me. If only there were an efficient way to connect the two…