Announcing reDesign mobile

I’ve been working in wireless application design for more than 10 years and it’s really exciting to see wireless data take off. Mobile applications and widespread connectivity are bringing oceans of information to our fingertips. In the last year I’ve been more informed, eaten better, taken public transit more and been more adventurous than ever before. I’ve also been less bored and less lost.

The explosion in the availability of data and the creation of data is going to be transformative, perhaps more than the wired Internet. Realtime information from our friends, neighbors and sensors will allow us to be more efficient and avoid a lot of everyday annoyances.

There are challenges:

  • Network quality — Wireless networks in the U.S. aren’t nearly as fast or reliable as networks in the rest of the developed world. I’ve got a love/hate relationship with my iPhone. I love it works and hate it when I can’t use it because of network issues.
  • Filtering and alerting — With all of the content that is being created through mobile devices (tweets, photos, videos, etc.) sorting through it all to find what’s important is becoming a big problem and the tools that we have today are crude at best.
  • Platform overload — There are too many mobile platforms today. Developers have to choose among iPhone, Blackberry, Windows Mobile, Palm, Symbian. And that’s just the smartphones. It’s just not cost effective to develop for everything.

My new blog, at, will look at interesting (good and bad) applications of mobile technology and the good and bad of mobile user interfaces. If you have an application you’d like me to take a look at, please drop me a line.

This blog will continue to be an eclectic mix of pieces on social networking, search and media. I will also crosspost mobile-related posts for the near future.


About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. He tweets at @rakeshlobster.
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