Pimp my ride at Yahoo! Brickhouse

Web 2.0 has brought a lot of innovation in how we connect with people. Sites like flickr, Wikipedia, Facebook and YouTube have unleashed the creativity of hundreds of millions of people across the planet. People have struggled to come up with new ad models to monetize all that traffic.

Web2.0Expo brought an ad model I hadn’t seen before: wheelchair advertising. The jive ad you see below is on a 6-foot wooden sign attached to a wheelchair.

Wheelchair advertising


About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. He tweets at @rakeshlobster.
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