Web 2.0 has brought a lot of innovation in how we connect with people. Sites like flickr, Wikipedia, Facebook and YouTube have unleashed the creativity of hundreds of millions of people across the planet. People have struggled to come up with new ad models to monetize all that traffic.

Web2.0Expo brought an ad model I hadn’t seen before: wheelchair advertising. The jive ad you see below is on a 6-foot wooden sign attached to a wheelchair.