Aside from Apple, you rarely see the kind and volume of media attention that Facebook is getting right now.

The exposure is deserved. Among the various social networks I’ve been on, my Facebook network has grown the fastest by far. They’re executing as well as I’ve seen a company execute.

The activity on the Facebook platform is not only helping Facebook, it’s helping the partners. Months back, someone sent me a link to Flixster, a movie recommendation site. I played with it for a few minutes and then gave up. (If I review a movie and no one is there to read my review, does it make a sound?) Now that Flixster is a Facebook app and I can see 12 of my friends using it, I’m using it much more often.

Facebook was featured this weekend on CNN’s media criticism program, Reliable Sources. (Video of this weekend’s show. It’s toward the end.).

It was a little funny to hear Ana Marie Cox, 34, in this exchange, from the show’s transcript:

KURTZ: Do younger Facebook users — let’s be honest here — resent that their little playground has been invaded by some of the geezers we’re talking to today?

COX: You know, I wonder if they do. I mean, I know that our intern at “TIME” was on Facebook long before anyone else at the office was. And she admits — she brought up in an edit meeting once — that everybody at Facebook was really upset when they first had viewed the newsfeed because it made all your information public.

And everyone around the table said, “But wait a minute. You’re on Facebook. Everything is already public.”

We didn’t understand what her problem was. And she felt clearly upset that we were ignorant of what she thought the parameters of privacy were.

So I don’t think that there’s — there are different rules for the age groups, I think, as Jeff laid out.

Howard Kurtz (the host), Cox and Jeff Jarvis are all on Facebook. There’s even a Facebook group called “Unlike Daughter, Howard Kurtz’s Mother Probably Thinks He’s Cool; So Do I”. (I’m a member.)

The Journal today tackles being friended by your boss.

But declining a “friend” request from a colleague or a boss is a slight. So, Mr. Dyer accepted the invitation, then removed any inappropriate or incriminating photos of himself — “I’d rather speak vaguely about them,” he says — and accepted the boss’s invitation.

Mr. Dyer, it turns out, wasn’t the one who had to be embarrassed. His boss had photos of himself attempting to imbibe two drinks at once, ostensibly, Mr. Dyer ventures, to send the message: “I’m a crazy, young party guy.” The boss also wore a denim suit (“I’d never seen anything like it,” Mr. Dyer says) and posed in a photo flashing a hip-hop backhand peace sign.

It was painful to watch. “I hurt for him,” says Mr. Dyer.

The biggest Facebook news of the day is the hiring of Chamath Palihapitiya as VP of product marketing and operations. I worked with Chamath when he ran AOL’s AIM business. He’s a sharp guy and sure to add more fuel to the Facebook fire.

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