On search and privacy

Today’s Search Engine Strategies panel discussion on search and privacy was easily the least attended session I went to, with fewer than 24 people in the audience throughout the session.

If the turnout was any indication of people’s interest in privacy, privacy is a lost cause. Why the low turnout? My bet is that it’s because there isn’t a direct ROI. The privacy session was competing with sessions like how to game (read: spam) social networking sites to increase your profits.

That’s too bad. There was a lot of thoughtful discussion in the session on privacy issues. Among the speakers was David Gallagher, a New York Times editor who talked about the process the paper used to find Thelma Arnold. Lance Cottrell from Anonymizer discussed products individuals can use to protect their personal data.


About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. He tweets at @rakeshlobster.
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