I arrived in Dublin on Super Bowl Sunday ahead of meetings with my team at AOL Dublin. Wanting to see how the Irish watch the Super Bowl, I set out to find a pub showing the game.
I asked the concierge at my hotel in Central Dublin about a pub a colleague had recommended. “Yes, but no volume.” The nearest pub that would have the sound on was 2 miles away. Not wanting to trudge that far at 2300 hours, I settled for no volume.
I arrived at Fitzsimon’s and quickly found a screen with the Big Game. And no one watching. Sure enough, no volume. It was amusing to watch the Super Bowl with “My Humps” blaring throughout the bar.
The Irish have sharply less interest in American football than Americans have in World Cup. The one guy who was standing and periodically glancing at the screen turned out to be a bouncer, not a football fan. I resorted to trash talking friends across the pond via SMS.
At half time, I bumped into my colleague who had been watching the game in another room at Fitzsimon’s – with two Americans who work for Yahoo!
We decided to leave to find another bar that might have the game on (with volume). Normally I wouldn’t set foot in a TGI Friday’s while traveling. But wouldn’t an American sports bar have America’s biggest sporting event? It was closed.
As for the other big event on Super Bowl Sunday – no audience means no advertisers. Instead of the showcase of the best of Madison Avenue, I saw the same four ads for , Carlsberg, Foster’s, Heineken and Hugo Boss repeated over and over.