A cheap chic MP3 player

My favorite MP3 player this year is small, lightweight, doesn’t hold a lot of songs and doesn’t come from Apple. You can only get it Target. A testament to Target’s marketing savvy, it also doubles as a $50 gift card.

The player (minus the retractable earbuds) would fit inside an Altoids tin. The design has an Apple-like simplicity and elegantly incorporates the Target bullseye. It has a 64MB memory chip, enough for about 15 songs. Loading up songs is easy – just plug the included cable into your computer’s USB port and drag the songs over. (You can also use it as a thumb drive.) Sound quality is pretty good. The player is powered by a replaceable AAA battery.

Target's slick new MP3 player

Despite being a flash player, the player I got doesn’t survive shakes very well. As far as I can tell it’s probably a loose contact in the power switch or battery compartment.

On the back of the player is a bar code that serves as the gift card. Just scan the player to pay for your Target purchase. It’s somewhat impractical as a gift card. (It won’t fit in a wallet.) But its uniqueness makes it much more interesting than the typical gift card. I could see loading up the player with songs tailored to the giftee.

As a marketing guy, my one disappointment is that the bullseye is decorative – it doesn’t, for example, play one of the songs from Target TV commercials.

I was thinking last week that with the drop in price of storage it wouldn’t be long until companies gave away MP3 players. I just didn’t it expect it to be on Sunday.


About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. His personal blog is at http://blog.agrawals.org and tweets at @rakeshlobster.
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4 Responses to A cheap chic MP3 player

  1. Pingback: Rooftops and Google Maps « reDesign

  2. michael says:

    yeah, these cards are so awesome just purely because they are basically free if u shop at target a lot just go grab one and load it. i got one and a wii system spend the card on the wii lol. now i have a completly useless 64 meg flash drive ^_^. wait no its not 😉

  3. Incognito says:

    It seems like this thing runs a lot better on 2.4v instead of 1.5v, the battery life is much better. I only get an hour on 1.5v.

  4. Pingback: Target’s mobile apps hit the bullseye with store integration « reDesign mobile

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