Boo. Hiss. Caps send SMS spam

A few weeks ago, I wrote about a clever use of SMS at the Washington Capitals game.

Today, I got an SMS spam from the Caps inviting me to see the Barenaked Ladies sing the national anthem before the Caps game tomorrow night. Nowhere in the scoreboard promotion did I see an indication that by particpating I was signing up for Caps SMS promotions.

That spam cost me 15 cents. The SMS offers an opt out by responding to the SMS. (For an additional 15 cents.)

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About Rakesh Agrawal

Rakesh Agrawal is CEO of redesign | mobile. Previously, he launched local and mobile products for Microsoft and AOL. His personal blog is at http://blog.agrawals.org and tweets at @rakeshlobster.
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2 Responses to Boo. Hiss. Caps send SMS spam

  1. Doris says:

    Yikes. Yet another reason I don’t send many texts.

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