I was at the Washington Capitals home opener on Saturday night (thanks Ted!) and finally saw a good use of SMS. In between periods, fans were invited to send in text messages for display on the scoreboard. A selection of the text messages scrolled by, keeping at least some attention on the scoreboard and its ads.

It’s a creative way of keeping fans engaged and great interactive marketing.

One of the most common requests was for the beer man to come to a specific section.

Given that payment is one of the most time consuming parts of a stadium beer transaction, I can imagine a day when you can text your beer order (with the charge billed to your cellphone) and have a beer show up at your seat.