Finally, a good use for SMS

I was at the Washington Capitals home opener on Saturday night (thanks Ted!) and finally saw a good use of SMS. In between periods, fans were invited to send in text messages for display on the scoreboard. A selection of the text messages scrolled by, keeping at least some attention on the scoreboard and its ads.

It’s a creative way of keeping fans engaged and great interactive marketing.

One of the most common requests was for the beer man to come to a specific section.

Given that payment is one of the most time consuming parts of a stadium beer transaction, I can imagine a day when you can text your beer order (with the charge billed to your cellphone) and have a beer show up at your seat.

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About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. His personal blog is at http://blog.agrawals.org and tweets at @rakeshlobster.
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2 Responses to Finally, a good use for SMS

  1. Pingback: Boo. Hiss. Caps send SMS spam « reDesign

  2. Silas says:

    Can anyone recommend me?
    I need an free sms service for my homepage.
    I am seeking one with the option to change the design(for a bit).
    Thanks a million!

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