Finally, a good use for SMS

I was at the Washington Capitals home opener on Saturday night (thanks Ted!) and finally saw a good use of SMS. In between periods, fans were invited to send in text messages for display on the scoreboard. A selection of the text messages scrolled by, keeping at least some attention on the scoreboard and its ads.

It’s a creative way of keeping fans engaged and great interactive marketing.

One of the most common requests was for the beer man to come to a specific section.

Given that payment is one of the most time consuming parts of a stadium beer transaction, I can imagine a day when you can text your beer order (with the charge billed to your cellphone) and have a beer show up at your seat.


About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. He tweets at @rakeshlobster.
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2 Responses to Finally, a good use for SMS

  1. Pingback: Boo. Hiss. Caps send SMS spam « reDesign

  2. Silas says:

    Can anyone recommend me?
    I need an free sms service for my homepage.
    I am seeking one with the option to change the design(for a bit).
    Thanks a million!

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