Category Archives: marketing

Ethernet everywhere

Posted on November 18, 2007 by Rakesh Agrawal

Yup, that’s an Ethernet jack above the urinal. I saw this at my friend Kieran’s pub, The Local in Minneapolis. No, I didn’t try plugging in. Here’s what the jack is really used for.

Posted in advertising, fun, marketing, random | Comments Off on Ethernet everywhere

Marketing on social networks

Posted on November 5, 2007 by Rakesh Agrawal

Social networks like MySpace and Facebook are among the leaders in user engagement, with many users returning daily and some visiting many times a day. They’ve almost reached the same level of engagement as email* and have double the engagement … Continue reading →

Posted in advertising, facebook, marketing, social networking, web 2, web 2.0 | 2 Comments

The power of the social graph

Posted on October 10, 2007 by Rakesh Agrawal

There are many things I hate about Facebook’s Photos application: It doesn’t support high resolution photos. I get a Java cache error every time I try to upload pictures. You can’t search the pictures. It doesn’t use commonly provided EXIF … Continue reading →

Posted in facebook, flickr, marketing, photography, web 2, web 2.0 | 11 Comments

Meeting your customers face to face

Posted on September 19, 2007 by Rakesh Agrawal

In the world of blogs, email feedback and focus groups, it’s easy to think you’re getting all the feedback you need to run your business. Very few Web companies bother to meet their customers face-to-face. Two notable exceptions are Yelp … Continue reading →

Posted in customer service, marketing | Comments Off on Meeting your customers face to face

#1 rule of economics: customers don’t want to feel like chumps

Posted on September 10, 2007 by Rakesh Agrawal

If you’re like me, you’ve read way too much about Apple’s $200 price drop on the iPhone. But there’s one more worth reading. Economist Steven Levitt (author of Freakonmics) asks “Should Apple Burn Its Economics Textbooks?” Apple’s $599 initial price … Continue reading →

Posted in apple, marketing | Comments Off on #1 rule of economics: customers don’t want to feel like chumps