Category Archives: marketing

What would you do with $600?

That question seems to be on a lot of people’s minds these days, thanks to the newly announced $150 billion stimulus package. “I would like my check and I think everybody else feels the same way,” said David Wyss Chief … Continue reading

Posted in marketing, personal finance | 1 Comment

Weekly Reader – Jan. 5, 2008 – Pricing, advertising and DVRs

This week’s interesting reads: Some thoughts on pricing (Redeye VC) – First Round Capital’s Josh Kopelman examines pricing strategies. He starts with pricing of soda in a hotel and found a range of $1 to $4.50. The overall range is … Continue reading

Posted in advertising, marketing, television, weekly reader | 1 Comment

Buying physical space for online products

This time of year, there’s always a lot of talk about driving clicks to bricks: how online affects offline purchases. Whether it’s an actual purchase that is picked up in store or just online research that influences store purchases, the … Continue reading

Posted in fun, marketing, random

Ethernet everywhere

Yup, that’s an Ethernet jack above the urinal. I saw this at my friend Kieran’s pub, The Local in Minneapolis. No, I didn’t try plugging in. Here’s what the jack is really used for.

Posted in advertising, fun, marketing, random

Marketing on social networks

Social networks like MySpace and Facebook are among the leaders in user engagement, with many users returning daily and some visiting many times a day. They’ve almost reached the same level of engagement as email* and have double the engagement … Continue reading

Posted in advertising, facebook, marketing, social networking, web 2, web 2.0 | 2 Comments

The power of the social graph

There are many things I hate about Facebook’s Photos application: It doesn’t support high resolution photos. I get a Java cache error every time I try to upload pictures. You can’t search the pictures. It doesn’t use commonly provided EXIF … Continue reading

Posted in facebook, flickr, marketing, photography, web 2, web 2.0 | 11 Comments

Meeting your customers face to face

In the world of blogs, email feedback and focus groups, it’s easy to think you’re getting all the feedback you need to run your business. Very few Web companies bother to meet their customers face-to-face. Two notable exceptions are Yelp … Continue reading

Posted in customer service, marketing