Lobsterclass – free classes on product management


Lobsterclass is a free video class series on product management. It encompasses things I’ve learned in my team at Amazon, Microsoft, Aol and various startups. It’s a highly compressed version of what I teach my PM teams.

It’s suitable for anyone, from people who are just curious about product management to experienced professionals. This is not about project management; that’s usually a different discipline and requires a different kind of skillset.

There will be one class a week on video chat.

Feel free to drop in any time. No registration required, but if you want to be added to the calendar invite, DM me @rakeshlobster.

Tentative curriculum

  • Product 101 – May 27, 2020 @ 5 PM PT
  • Qualitative research
  • Quantitative research
  • Market segmentation
  • Pricing strategy
  • UX design
  • Dealing With Engineers Who Say What You’re Asking For Isn’t Possible
  • GTM
  • Working with biz dev
  • Marketing
  • PR
  • Venture capital

About the instructor

Rakesh Agrawal has been designing online products since the Web started. He has worked in a variety of product management roles at Amazon, Microsoft, Aol and several startups.

Rakesh built one of the first online newspapers, one of the first content management systems, the first visual voicemail system, voice content for cars (Alexa before Alexa in 2008) among others.

He has also written for TechCrunch, VentureBeat and washingtonpost.com. Rakesh has appeared frequently on CNBC and Bloomberg Television.


About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. He tweets at @rakeshlobster.
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