Weekly reader: American Express, Virgin America, startup advice

I’m testing a new feature summarizing my work and interesting finds of the week. This will contain a summary of my work, where I’ve been quoted by others as well as some other highlights of the week.

My work

11 tips for entrepreneurs on dealing with the press — My guide for how startups can get the best coverage.

AMEX’s new Twitter integration is “brilliant” marketing — A look at American Express’s card-linked offers, which can be loaded from a tweet.

Groupon’s whale problem — Groupon’s business model is fundamentally at odds with the needs of the business. If you’re a great Groupon customer, you’re a terrible customer for the merchant.

What Silicon Valley can learn from a failure in public policy — Virgin America wants to fly to Washington National Airport. But it can’t because of a rule from the 1960s and entrenched political interests.

How to pitch your startup at conferences — My guide for entrepreneurs on how they can improve their pitches, including the booth and the presentation. If you’re spending the money and time to go to a conference, it’s best to maximize it.

6 promising startups spotted at the Launch Festival — 6 of the most interesting startups I saw during my one day at the Launch Festival.

Quoted elsewhere

Send a tweet, get an AmEx #discount (CNNMoney) — I’m quoted in this summary of theAmEx news.

Other interesting nuggets

Pulse announces local section for its popular news reading apps. (Bloomberg Businessweek)

Clovers launches its mobile payments platform with $100,000 to boost consumer adoption. (TechCrunch)

Postmates announces its GetItNow service.

Bloomberg West celebrated its first anniversary. The show keeps getting better and better. Congratulations to my friends Emily Chang, Cory Johnson and Jon Erlichman.

Download the Travel Channel’s The Layover app for iPad. It’s what a travel app should be.



About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. He tweets at @rakeshlobster.
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