Stupidest product of the year

It’s only April, but I’m ready to crown a winner for stupidest product of the year: Hawaii IPTV.

I love most things Hawaii, so I was intrigued when the email hit my Inbox. I’ve written before about how IPTV will allow us to personalize our experience well beyond what’s available on satellite and cable. I could watch Hawaiian television content from the mainland.

Sounds great, but there’s a big but. Instead of just delivering content that works with existing hardware, Hawaii IPTV requires that you purchase and install a separate settop box. For only $125.

Imagine having to have a separate box for each channel you like: ESPN, CNN, Comedy Central. And don’t forget the remote for each of those.

At least Vudu and MovieBeam had a broader audience base. This thing has no chance. Did I mention that the service is an additional $21.50 a month?

Illustration of Hawaii IPTV

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About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. His personal blog is at http://blog.agrawals.org and tweets at @rakeshlobster.
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