Stupidest product of the year

It’s only April, but I’m ready to crown a winner for stupidest product of the year: Hawaii IPTV.

I love most things Hawaii, so I was intrigued when the email hit my Inbox. I’ve written before about how IPTV will allow us to personalize our experience well beyond what’s available on satellite and cable. I could watch Hawaiian television content from the mainland.

Sounds great, but there’s a big but. Instead of just delivering content that works with existing hardware, Hawaii IPTV requires that you purchase and install a separate settop box. For only $125.

Imagine having to have a separate box for each channel you like: ESPN, CNN, Comedy Central. And don’t forget the remote for each of those.

At least Vudu and MovieBeam had a broader audience base. This thing has no chance. Did I mention that the service is an additional $21.50 a month?

Illustration of Hawaii IPTV


About Rakesh Agrawal

Rakesh Agrawal is Senior Director of product at Amazon (Audible). Previously, he launched local and mobile products for Microsoft and AOL. He tweets at @rakeshlobster.
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