A couple of interesting stories from the media this week:
- Success Without Ads – The New York Times looks at the success of Consumer Reports, online and offline. The all-subscription and no ad products have been remarkably successful. The magazine has 4.5 million subscribers and the Web site has 3 million subscribers. Consumer Reports is one of the rare successes in getting people to pay for content online. It’s a good thing they don’t need advertising: their readers aren’t prime targets of advertisers. Online readers average 50 years old, which is youthful compared with the 60 year old average for print subscribers.
- Cheese! Uh-Oh … Cellphone Photos Prove Perps’ Guilt – The Wall Street Journal looks at master criminals who take pictures of themselves committing crimes. “By and large, however, the cellphone photo trend is welcomed by police and prosecutors. ‘We pray for those kinds of cases,’ says Debra Collins, an assistant state attorney in New Britain, Conn. Last spring, Ms. Collins obtained guilty pleas from two young men who had used a friend’s camera phone to record one of them igniting a car by tossing fireworks into an open window.”