Hngry. Snd pzza now.

In a first for the U.S. pizza market, Papa John’s is now letting you order your carbs by text message.

Papa John’s SMS ordering

This won’t work for last-minute cravings. You have to create an online account at papajohns.com and pre-configure the pies that you might want someday. Just in case your pizza tastes vary from time to time, you can configure up to four favorite orders.

It sounds like way more work than it’s worth. But that’s what I think of their online ordering system and yet an astonishing 20% of Papa John’s orders come from the Web site. I’ve used it a few times, but it’s generally easier to pick up the phone.

An added bonus (for Papa John’s) on SMS orders: you pay full menu price instead of getting their latest specials. With specials frequently knocking 40-50% off an order, that could be a lot of dough.

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About Rakesh Agrawal

Rakesh Agrawal is CEO of redesign | mobile. Previously, he launched local and mobile products for Microsoft and AOL. His personal blog is at http://blog.agrawals.org and tweets at @rakeshlobster.
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