The vanishing phone book

The New York Times has a story about the shrinking phone book. This year’s Manhattan phone book is 142 pages smaller than last year’s, despite an increasing population. The culprit? People ditching their landlines for cell phones.

At the end of last year, 7.2 percent of American households used only a cellphone, up from just 0.7 percent six years earlier, according to TNS Telecom, a research company.

IMG_2724I’ve been without a landline for four years now and I don’t miss it a bit. From 1999 to 2003, the only reason I had a landline was so my DVR could call in to get TV guide updates.

I can’t remember the last time I used a phone book. Last year, when they delivered phone books to my apartment building, they left them all in the mail room. A few weeks later, more than half were still sitting there. This year, they delivered them right to the door. Mine went right to the trash room.

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About Rakesh Agrawal

Rakesh Agrawal is CEO of redesign | mobile. Previously, he launched local and mobile products for Microsoft and AOL. His personal blog is at http://blog.agrawals.org and tweets at @rakeshlobster.
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