Category Archives: yelp

Weekly reader: GrubHub, Yelp, Groupon, computer science

I was in New Orleans for Jazz Fest this week, but managed to get more writing in than I expected. For the first time this week, we saw Groupon drop below 50% of its initial IPO price of $20, closing … Continue reading

Posted in groupon, yelp | 1 Comment

How small businesses should use Yelp

Although I’ve strongly criticized Yelp‘s business model in recent weeks, Yelp is an incredibly important platform for small businesses to be aware of and engage with. And unlike Groupon, which has almost no redeeming value, Yelp has created a valuable consumer … Continue reading

Posted in advertising, local search, yellow pages, yelp | 4 Comments

Yelp advertiser agreement

This is a Yelp advertiser agreement that I received from a source. I’ve removed elements that might identify the source or the salesperson. ADVERTISING TERMS AND CONDITIONS AD IMPRESSIONS PROGRAM AND ENHANCED PROFILE PROGRAM These Advertising Terms and Conditions (the … Continue reading

Posted in yelp | 21 Comments

NOT first! Where the heck is Rocky’s analysis of Yelp?

I had several people comment to me this week that they would like to see more timely updates in response to breaking news on companies. For example, the Yelp S-1 was released on Thursday and I probably won’t post my … Continue reading

Posted in journalism, newspapers, yelp | 5 Comments

Why Google’s acquisition of Zagat matters

Today, Google announced its acquisition of Zagat, the company that publishes the venerable restaurant and hotel review guides. It’s a terrific acquisition. If Google executes correctly, this deal could be as significant as the YouTube deal has been. (I was … Continue reading

Posted in facebook, foursquare, google, groupon, yelp | 1 Comment

Heading toward the Facebook recommendation engine

There’s an interesting thread over at Mike Blumenthal’s blog on the effect of Facebook Places on the local reviews space. My view is that reviews and updates will coexist, much as blogs and Twitter coexist. People who were less committed … Continue reading

Posted in facebook, lbs, local search, maps, yellow pages, yelp | Tagged | 15 Comments

Why small businesses are snapping up the daily deal

In recent months, we’ve seen daily deal sites like Groupon and Living Social grow like crazy. Groupon is valued at $1.35 billion. That’s more than 4x the valuation of the McClatchy Company, one of the country’s largest newspaper publishers. It … Continue reading

Posted in advertising, google, local search, marketing, yelp | 3 Comments