Category Archives: pricing

Pricing the COVID-19 vaccine

It’s 2020’s Holy Grail: the coronavirus vaccine. Large parts of the country and the world are shut down in a deadly pandemic. Scientists around the world are racing for a vaccine to end the suffering and re-start the economy. Let’s … Continue reading

Posted in pricing, strategy | Leave a comment

Winning through simplification

Temporary housing site Airbnb is raising a $100 million round at a valuation exceeding $1 billion, according to TechCrunch. Airbnb is a great example of creating new markets through simplification. People have been selling rooms and temporary space through sites … Continue reading

Posted in pricing, strategy | 1 Comment