Category Archives: personalization

e-Vic – Personalization that works

I’ve seen many tries at personalization in the last decade. Most don’t work very well. Among the best personalization systems are Netflix’s and Amazon’s recommendations engines. There’s another to add to the list, and it comes from an unlikely source: … Continue reading

Posted in advertising, personalization | 3 Comments

MeCasts coming to your TV

I’ve written before about the fragmentation of television. With cable and satellite, programmers can reach smaller and smaller audience segments. With content delivered over broadband, those segments become even smaller. Broadband distribution ultimately enables everyone to have his or her … Continue reading

Posted in apple tv, personalization, social networking, television, video, YouTube | 7 Comments

Facebook as the new Web OS

I wrote a couple of pieces last year encouraging social networks to open up their networks and to let partners develop modules and applications around them. Facebook, with the new Facebook platform, is the first company that I’ve seen that … Continue reading

Posted in facebook, personalization, social networking, web 2, web 2.0

Facebook platform gets Journal ink

Today’s Journal has a story on the Facebook platform. Facebook now offers more than 800 new services — from photo slideshows to online file storage — up from fewer than 100 a month ago. Meanwhile, those who are creating the … Continue reading

Posted in facebook, personalization, social networking, web 2, web 2.0

Making better ads

Every week, I get an email from United Airlines telling me about their e-fares for the coming weekend. Almost every week, I ignore this email because the information isn’t relevant to me. This week’s email includes fares from Burbank to … Continue reading

Posted in advertising, email, personalization, travel | 4 Comments

Map your world with Google Maps

Google today released a feature I’ve been wanting for a long time — the ability to make your own maps. You can add placemarkers and draw lines and shapes on the map. You can also add pictures to a map, … Continue reading

Posted in flickr, google, local search, maps, personalization, web 2, web 2.0 | 7 Comments

AIM 6.0’s Buddy Feeds bring another dimension to social networking

Liz at GigaOm writes about my favorite new feature in the AIM 6.0 client released today, the Buddy Feed. I’ve been using it in beta for a few weeks and think it has the potential to really transform social networking. … Continue reading

Posted in aol, im, instant messaging, personalization, web 2, web 2.0 | 2 Comments