Category Archives: metrics

Asking meaningless questions: CBS’ faulty poll on TSA screening

Posted on November 21, 2010 by

In defending its actions in screening passengers, the TSA continually points to a CBS News Poll which claims that 80% of Americans support the scan. What does that really mean? Let’s take a look at the actual question that was … Continue reading →

Posted in metrics, research, travel | 3 Comments

comScore redefines search, Google wins bigger

Posted on August 20, 2007 by

ComScore is changing the methodology for its qSearch market share ratings. Instead of just counting search activity at the major search engines, comScore is expanding the definition of search to include searches at sites such as Wikipedia, eBay, Amazon, MySpace, … Continue reading →

Posted in aol, facebook, google, metrics, search, statistics, yahoo | 3 Comments