Category Archives: statistics

Nielsen tears up page view metrics

Hallelujah! From the AP story on Nielsen’s move: A leading online measurement service will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites. The move by Nielsen/NetRatings, expected … Continue reading

Posted in google, search, statistics, yahoo, YouTube | 1 Comment

Hard numbers on reader participation

With as much attention as user voting models (such as Digg), email to a friend links, etc., are getting, I’ve wondered what the ratio of passive vs. active consumers is. Having been in the business for 12 years, I know … Continue reading

Posted in newspapers, statistics, web 2, web 2.0

Fun with metrics

With AJAX, streaming video and other technologies making page views a less and less meaningful metric for Web businesses, Jeremy Zawodny asks what is the best metric for Web 2.0?There is no single metric that works across all sites. Of … Continue reading

Posted in advertising, statistics, web 2, web 2.0