Monthly Archives: June 2011

A look at Groupon’s extremely lopsided merchant agreement

Posted on June 7, 2011 by

See the Groupon, LivingSocial and daily deals merchant FAQ. Last night I posted a Groupon merchant contract  I received. When reading this analysis, please keep in mind that I am not a lawyer and this is not legal advice. It’s simply … Continue reading →

Posted in groupon | 62 Comments

How daily deal companies could improve the merchant experience — and why they won’t

Posted on June 7, 2011 by

There are a number of ways that daily deal companies could improve the economics for merchants. Limit the number of deals people can buy in a set period of time. This would discourage deal habituation. (Of course, this isn’t in … Continue reading →

Posted in groupon, livingsocial | 21 Comments

A sample Groupon merchant agreement

Posted on June 6, 2011 by

See the Groupon, LivingSocial and daily deals merchant FAQ. Please note that this agreement is a bit more than a year old. I also published a Groupon agreement from January 2011. If anyone has a fresher one and wants to … Continue reading →

Posted in groupon | 20 Comments

Best practices for businesses considering Groupon, LivingSocial or Google Offers

Posted on June 6, 2011 by

I speak to a lot of businesses about their daily deals experiences. Some have been good and others have been had. Here’s a summary of how to make the best of your daily deals experience. I’ll be updating this post … Continue reading →

Posted in groupon | 20 Comments

The experience is the product

Posted on June 1, 2011 by

Apple retail stores celebrated their 10th anniversary last week. The stores have defied all analyst expectations and have become the highest grossing retailers in the world. The company’s market cap exceeds all of the other players in tech. Its $5,000 … Continue reading →

Posted in apple, facebook, marketing, product management, strategy | 6 Comments