Category Archives: marketing

Selling value, not price

I had an interesting Twitter exchange this morning with Milk and Honey Spa in Austin, who recently started following me. Have you run a Groupon or daily deal? No. The economics have never worked out and risk to brand has been … Continue reading

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Posted in groupon, marketing | 2 Comments

The experience is the product

Apple retail stores celebrated their 10th anniversary last week. The stores have defied all analyst expectations and have become the highest grossing retailers in the world. The company’s market cap exceeds all of the other players in tech. Its $5,000 … Continue reading

Posted in apple, facebook, marketing, product management, strategy | 6 Comments

Innovating with market research

One of the things that people often ask me is how does someone goes about creating innovative product concepts. What are the research methods and tools to use? One of the most powerful tools is just watching what customers do … Continue reading

Posted in marketing, research

Groupon personalizes the daily deal

Groupon announced a shift from its approach of the same deal for all email subscribers in a market to personalized deals in select cities. CEO Andrew Mason says that there is a backlog of 35,000 businesses waiting to be featured … Continue reading

Posted in advertising, local search, marketing | 1 Comment

Why small businesses are snapping up the daily deal

In recent months, we’ve seen daily deal sites like Groupon and Living Social grow like crazy. Groupon is valued at $1.35 billion. That’s more than 4x the valuation of the McClatchy Company, one of the country’s largest newspaper publishers. It … Continue reading

Posted in advertising, google, local search, marketing, yelp | 3 Comments

Your customers are Twits

Last year, I blogged about how local businesses could use Twitter to reach their customers. In that hypothetical example, a street vendor would let regulars know whether he was working or not. A number of large companies, including Zappos, Comcast … Continue reading

Posted in advertising, customer service, lbs, local search, marketing, social networking, twitter | 4 Comments

Why don’t local businesses use the Internet?

Back in the mid 90s, I frequented The Weinery, a total dive of a hot dog place in the Cedar/Riverside area of Minneapolis. Jerry, the then owner, collected email addresses and would occasionally send out specials. Say the password when … Continue reading

Posted in advertising, lbs, local search, marketing, newspapers, yellow pages | 9 Comments