reDesign

March 20, 2013

How I choose what I write about

Filed under: Uncategorized — Rakesh Agrawal @ 10:01 am

I’ve done a lot of writing over the last two years and it has spanned quite a few topics. Some of it may seem kind of random; that reflects my diverse interests.

But there are a few themes that I’m trying to focus on:

  • Analysis that can help entrepreneurs build better products.
  • Companies whose business models are largely exploitative. This includes Groupon and Yelp.
  • Companies whose businesses can put consumers at risk.
  • Companies that violate consumer protection laws and regulations. Yes, there are some laws that are outdated and don’t recognize advances in technology. But many laws were put in place to help protect consumers from cheating by merchants. Too often, companies are looking for a free pass around these and gain an unfair competitive advantage.
  • Tech companies that are about to go public.
  • Travel and travel technologies.
  • Technologies that can create a more efficient or environmentally sound world. This includes things like car2go.
  • Technologies connected to the digital living room and connected devices.

I generally avoid writing about criticizing small projects or entrepreneurs who are just getting started. It’s unfair to criticize ideas before they’re reasonably baked. (The exception to this would be if they’re doing something dangerous or illegal.) I will write positive stories about companies that are starting up if the company is worthy of attention. Once a company reaches around $500 million in valuation, I think criticism is fair game.

I also don’t write about vanity metrics. That’s one of the scourges of the tech press. They’re lazy and easy stories to write; they drive page views; they let reporters suck up to PR people and CEOs they want access to. But ultimately, vanity metrics stories do a disservice to entrepreneurs because they de-focus from what really matters.

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