reDesign

June 6, 2011

A sample Groupon merchant agreement

Filed under: groupon — Rakesh Agrawal @ 8:18 pm

See the Groupon, LivingSocial and daily deals merchant FAQ.

Please note that this agreement is a bit more than a year old. I also published a Groupon agreement from January 2011.

If anyone has a fresher one and wants to share, please let me know. (And if you want me to delete your personal details, please let me know that.)

See also:

Groupon Terms and Conditions

I. Voucher Information

Groupon shall promote the Voucher per Section 1.2 of the Merchant Agreement. Merchant is the seller of the goods and services described in Voucher. The Voucher itself will be sent to the purchaser electronically. The purchaser will then redeem the Voucher from the Merchant.

  1. Merchant offer is as follows: [redacted] $[x] for $[xx]
  2. The offer by Merchant is contingent upon a minimum number of units sold (the “Volume Threshold”), which is agreed to be 50.
  3. Expiration date: Merchant agrees that the offer will be available per the terms above for a period of at least 6 months from feature date and subject to no further restrictions by the Merchant. To the extent required by applicable law, after the Opportunity Expiration Date, Merchant shall permit the purchaser to redeem the Voucher for the goods and services of the Merchant in the amount of the cash paid by purchaser, until that cash amount is redeemed in full.
  4. Partial redemptions: If a customer redeems a Voucher for less than its face value, the Merchant will not be responsible for issuing a credit or cash equal to the difference between the face value and the amount redeemed, unless otherwise required by law. However, the Merchant will be required to permit the purchaser to redeem the Voucher in the amount of the cash paid by the purchaser, as noted in Section 3 above.
  5. Special Instructions or limitations (if any): – 1 per person, multiples as gifts-No cash back. Must use in single visit-Not valid w/ other offers

II. Payment

Groupon will pay Merchant $[X] for each Voucher properly activated for which a purchaser has fully paid Groupon, less a 2.5% of total sales credit card processing fee (the “Remittance Amount”) in accordance with this paragraph. Merchant is registered for sales and use tax collection purposes, and shall be responsible for paying all sales and use taxes related to the goods and services described in the offer. Groupon shall forward one-third of the Remittance Amount to Merchant within five (5) business days from the Run Date (as that term is defined in Section 1.2 of the Merchant Agreement), an additional one-third within thirty (30) business days of the Run Date, and the final one-third within sixty (60) business days of the Run Date. Amounts retained by Groupon are compensation to Groupon for the service of advertising and selling the Groupons for Merchant.

Merchant Agreement

Date of Agreement: [redacted]

Merchant Name(herein referred to as “Merchant”):

[merchant info redacted]

This Merchant Agreement, effective as of the above date (“Effective Date”), is entered into by and between Groupon, Inc., a Delaware corporation with principal offices at 600 West Chicago Ave., Suite 725, Chicago, IL 60610 and Merchant, a retailer doing business in the state of (“Merchant”). The parties shall be referred to collectively as the “Parties.”

Merchant wishes to offer its products or services for sale through vouchers (the “Voucher(s)”) which can be redeemed for Merchant’s goods and/or services at a discount, which are offered to the public for purchase at www.groupon.com (the “Website”) and are activated (“Activated”) only upon reaching an agreed upon volume of purchasers (“Volume Threshold”) and an agreed upon discount; and Groupon wishes to sell Merchant’s Voucher to the purchasers at the Website, the Merchant being the seller of the goods and the services, and Groupon being the seller of the intangible rights contained in the Merchant’s Voucher.  Therefore, in consideration of the mutual covenants of the Parties and other valuable consideration, the sufficiency and receipt of which is hereby acknowledged, the Parties agree as follows:

 

1. Voucher Program.

1.1 Voucher Sale. Merchant authorizes Groupon to offer, sell and distribute the Voucher, in accordance with this Agreement and subject to the restrictions set forth in the Groupon Terms and Conditions. Merchant acknowledges that Groupon may terminate the publication or promotion of the Voucher at any time. All terms contained in the attached Groupon Terms and Conditions, including Sections I and II (Voucher Information and Payment) (collectively, the “Terms”) are incorporated hereto and made a material part hereof.  Groupon reserves the right to increase the Volume Threshold at its sole discretion.

1.2 Voucher Publication and Delivery. Vouchers shall be published on the Website in accordance with the Terms. The last date on which Groupon publishes the Voucher and offers it to its users shall be considered the Run Date.  The Voucher shall be activated, which means capable of being used for purchases with the Merchant in accordance with the terms of the Voucher as set forth in the Terms, only when the certain Volume Threshold of purchasers has been met. At the time that the Volume Threshold has been met; Groupon will electronically deliver the Voucher to the purchaser.  Once a Voucher is Activated and delivered to the purchaser, Merchant shall be solely responsible for all customer service in connection with the Voucher and for supplying all goods and services specified in the Voucher. Groupon further reserves the continuing right, but shall not be obligated, to reject, revise, or discontinue publishing any Voucher and to require Merchant to edit or modify the same for any reason, including, without limitation, to conform the Voucher to Groupon specifications or applicable Laws.

1.3  Payment. Groupon shall remit payment to Merchant according to the schedule and terms set forth in the Terms. Amounts retained by Groupon are compensation to Groupon for the service of advertising and selling the Vouchers for Merchant.

1.4  License. Merchant grants to Groupon a non-exclusive worldwide license and right to use, reproduce, display, distribute and transmit the Merchant’s name, logo and any trademarks (“Merchant Marks”) and any photographs, graphics, artwork, text and other content provided or specified by Merchant (“Content”) in connection with the marketing, promotion, sale or distribution of Vouchers, in any and all media or formats in which such Vouchers are marketed, promoted, transmitted, sold, or distributed, including but not limited to, on the Groupon Website.

2. Term and Termination. This Agreement shall continue in effect for the longer of one (1) year following the Effective Date or the last date when a customer of Groupon redeems a Voucher offered by Merchant through Groupon.  Groupon may terminate this Agreement at any time for any reason by giving the Merchant written notice of such termination.  The expiration of the Term shall not in any way affect the purchaser’s usage of the Voucher, or Merchant’s obligation for redemption of the Voucher.  Upon execution of the Agreement, Merchant agrees that Merchant will not promote an online offer with respect to the products or services described in the Terms of similar or greater value for a period up to 60 days from the Effective Date, plus a minimum of 60 days following the Merchant’s date of feature on the Groupon Website. Sections 3, 4, 5, 6 and any claims for payments due Groupon hereunder shall survive any expiration or termination of this Agreement.

3. Merchant Representations and Warranties, and Indemnification.

3.1 Merchant represents and warrants throughout the Term that: (a) Merchant has the right, power and authority to enter into this Agreement; (b) Merchant is registered for sales and use tax collection purposes in all states in which Merchant’s goods and services will be provided pursuant to the terms and presentation of the Voucher; (c) the Voucher, upon being Activated and delivered by Groupon shall be available immediately for redemption by the purchaser; (d) the terms and conditions of the Voucher, including any discounts or goods and services offered thereunder, comply with all, and do not and will not violate any, local, state or federal law, statute, rule, refulation, or order (“Laws”), including but not limited to, any Laws governing vouchers, gift cards, coupons, and/or gift certificates; (e) Merchant owns all right, title and interest in the Marks and Content and has the right to grant the licenses in the Marks and Content stated in this Agreement; (f) the Vouchers and any advertising or promotion of Merchant’s products and services relating thereto will not constitute false, deceptive or unfair advertising or disparagement under any applicable Laws; and (g) the Marks and the Content do not and will not violate any copyright, trademark, or other intellectual property right or right of privacy or publicity of any third party or any Laws.

3.2 Merchant agrees to defend, indemnify and hold Groupon, its affiliated and related entitites, and any of their officers, directors, agents and employees, harmless from and against any claims, lawsuits, investigations, penalties, damages, losses or expenses (including but not limited to attorney’s fees and costs) arising out of or relating to any of the following: (a) any breach or alleged breach by Merchant of this Agreement or the representations and warranties stated in Section 3.1; (b) any claim for state sales or use tax obligations (“Taxes”) arising from the sale and subsequent redemption of a Voucher; (c) any claim by any local, state or federal governmental entity for unredeemed Vouchers or unredeemed cash values of Vouchers or any other amounts under any applicable abandoned or unclaimed property or escheat law, including but not limited to any claims for penalties and interest (“Abandoned Property Claims”); or (d) any claim arising out of or relating to the products and services provided by Merchant, including but not limited to, any claims for false advertising, product defects, personal injury, death, or property damages. Without limiting the foregoing, Merchant shall pay any monies owed to any party, as well as all attorneys fees, related to action against, or determinations against, Groupon related to any such action to pursue Groupon for Taxes or Abandoned Property Claims.

4. Compliance with Gift Card, Gift Certificate and Abandoned Property Laws. Merchant further agrees to comply with the Voucher terms and conditions as set forth on the Website, and to ensure that the Vouchers comply with any and all Laws that govern vouchers, gift cards, coupons, and/or gift certificates, including but not limited to, the Credit Card Act of  2009 and any state or local Laws governing the imposition of expiration dates, service charges, dormacy fees or other terms and conditions of the Voucher. Merchant shall allow the purchaser to redeem the Groupon with Merchant for the amount paid by purchaser for the Voucher (i.e. the cash or redemption value of the Voucher) for the applicable term specified under applicable state or federal Laws and shall allow the cash redemption of the Vouchers as required by applicable state or federal Laws. To the extent required by applicable escheat or abandoned or unclaimed property Laws, Merchant shall be solely responsible for and agrees to report and pay over to the applicable local, state or federal governmental agency any unredeemed cash value of any Voucher issued under this Agreement. Merchant is responsible for keeping track of the cash amount paid by the purchaser for the Voucher and any unredeemed balance of that cash amount to ensure compliance with this section 4.

5. Confidentiality and Intellectual Property Rights.

5.1 The terms of this Agreement are confidential, and Merchant agrees to not disclose the terms described herein to any party (other than their employees, parent companies, and shareholders on a need-to-know basis only after each has taken the necessary precautions of the kind generally taken with confidential information to preserve the confidentiality of the information made available to such individuals).  The terms contained herein are confidential between Groupon and Merchant and not known to the general public outside of this Agreement, thus any breach of this confidentiality provision by Merchant shall be considered a material breach of this Agreement and will result in irreparable and continuing damage to Groupon for which there will be no adequate remedy at law; and in the event of such breach, Groupon will be entitled to injunctive relief and/or a decree for specific performance, and such other and further relief as may be proper (including monetary damages if appropriate).

5.2 Merchant agrees and acknowledges that Groupons owns all right, title, and interest in the Groupon Website, Groupon trademarks, and any software, technology or tools used by Groupon to promote, market, sell, generate, or distribute the Vouchers (collectively the “Groupon IP”). Merchant shall not rent, lease, sublicense, distribute, transfer, copy, reproduce, download, display, modify or timeshare the Groupon IP or any portion thereof, or use such Groupon IP as a component of or a base for products or services prepared for commercial sale, sublicense, lease, access or distribution. Merchant shall not prepare any derivative work based on the Groupon IP. Merchant shall not translate, reverse engineer, decompile or disassemble the Groupon IP.

6. Other. The Parties are independent contractors. Nothing in this Agreement shall be construed to create a joint venture, partnership, franchise, or an agency relationship between the Parties. Neither Party has the authority, without the other Party’s prior written approval, to bind or commit the other Party in any way.

This agreement constitutes the entire agreement between the parties relating to its subject matter and supersedes all prior or contemporaneous oral or written agreements concerning such subject matter. This agreement may be amended or modified only by mutual agreement of authorized representatives of the Parties in writing.

Merchant may not assign or transfer its rights or obligations under this Agreement, whether by operation of law or otherwise, without Groupon’s prior written consent.

EXCEPT AS EXPRESSLY SET FORTH IN THIS AGREEMENT, NEITHER PARTY MAKES ANY REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. GROUPOIN DOES NOT WARRANT OR GUARANTEE THAT THE SERVICES OFFERED ON OR THROUGH THE WEBSITE SHALL BE UNINTERRUPTED OR ERROR-FREE, THAT THE VOUCHERS WILL BE ERROR-FREE OR THAT ANY ERRORS, OMISSIONS OR MISPLACEMENTS IN THE VOUCHER WILL BE CORRECTED, OR THAT VOUCHERS WILL RESULT IN ANY REVENUE OR PROFIT FOR MERCHANT.

EXCEPT FOR INDEMNIFICATION OBLIGATIONS HEREUNDER, IN NO EVENT SHALL EITHER PARTY BE LIABLE OR OBLIGATED TO THE OTHER PARTY OR ANY THIRD PARTY IN ANY MANNER FOR ANY SPECIAL, INCIDENTAL, EXEMPLARY, CONSEQUENTIAL, PUNITIVE, OR INDIRECT DAMAGES OF ANY KIND REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT, NEGLIGENCE, STRICT PRODUCT LIABILITY, OR OTHERWISE, EVEN IF INFORMED OF THE POSSIBILITY OF ANY SUCH DAMAGES IN ADVANCE, GROUPON’S SOLE AND COMPLETE LIABILITY TO MERCHANT FOR ANY CLAIMS ARISING OUT OF RELATING TO THIS AGREEMENT OR ANY ERRORS, OMISSIONS OR MISPLACEMENTS OF THE VOUCHERS SHALL BE LIMITED TO THE AMOUNT OF OPPORTUNITY FEES PAID HEREUNDER. THIS LIMITATION OF LIABILITY SHALL APPLY TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW AND NOTWITHSTANDING THE FAILURE OF ANY LIMITED REMEDY.

Any claim arising out of or relating to any error or omission in a Voucher must be made within 120 days of first publication of the Voucher. Otherwise, the claim shall be deemed waived by Merchant.

This Agreement shall be governed by and construed in accordance with the laws of the State of Illinois, without giving effect to the conflict of law principles thereof. The parties irrevocably consent to the exclusive personal jurisdiction (except as to actions for the enforcement of a judgement, in which case the jurisdiction will be non-exclusive) of the federal and state courts located in the State of Illinois. This Agreement may be executed in one or more counterparts and each party consents to electronic message (e-mail or otherwise) as acceptable means to constitute a written acceptance of an authorized person for such party. Each party represents and warrants that the person executing on behalf of such party has been duly authorized to execute this Agreement.

About these ads

Best practices for businesses considering Groupon, LivingSocial or Google Offers

Filed under: groupon — Rakesh Agrawal @ 10:19 am

I speak to a lot of businesses about their daily deals experiences. Some have been good and others have been had. Here’s a summary of how to make the best of your daily deals experience.

I’ll be updating this post from time to time as I get more feedback. Please check back occasionally to see new ideas. You can also follow me on Twitter.

Before you agree to a deal

  • Make sure deals is right for you. The marketing around daily deals implies that it’s an honor to be selected and that you should be thankful for the opportunity. It’s the “Who’s Who” model — flattery works. It’s not an honor. You should analyze the numbers and make sure that the deals work for your business. Talk to other similar businesses about their experiences. Some of the key questions to ask: How many of the customers were your existing customers? How big was the initial demand? Did you have to staff up extra? Did people buy more than the deal value? Did new deal customers come back? If the deals were redeemed mostly by existing customers or new customers didn’t come back, those are bad signs. Only run a deal because you have done analysis and realized that it’s good for your business, not because everyone is excited about Groupon. I talked to one merchant who ran a Groupon because a restaurant across the street was full after it ran a Groupon. She ended up losing $10,000 on her deal.
  • Don’t believe statistics from your sales rep. The reality is that none of the deal companies have the technology to accurately track the most important metrics to the business. You’ll hear stats like 95% of merchants are satisfied. 98% spend more than the deal voucher. You should ignore them. 95% of people wouldn’t agree that the Pope is Catholic. On a $20 Groupon, they might spend $20.05. Yes, it’s more than the voucher, but that extra nickel doesn’t help you.
  • Stick to your guns. Your sales rep might tell you that in order for your deal to be selected to run that you must make your offer more generous. By, for example, increasing the cap or raising the value of your voucher or increasing the share to the deal company or removing restrictions on a deal. This is akin to the car salesman telling you that his manager won’t let him do the deal. If you’ve worked out your numbers and know what your comfortable with, stick with them. “Losing” the opportunity to be featured is better than making a bad business decision.
  • Make sure you understand the terms. The daily deal is not some Internet magic; it’s a complex financial instrument. The dynamics are very different from buying a newspaper or magazine ad. Give it the same amount of thought as if you were taking a $15,000 loan. See my analysis of the Groupon merchant agreement.

Between contract date and when your offer runs

  • Prepare your strategy for how you’ll engage deal customers. The goal of running deals is to introduce your product to new customers and get them to come back. Get business cards printed up with your Twitter and Facebook addresses.
  • Train your staff. Let people know that there will be a big crush of new customers and make sure to schedule appropriately.
  • Order extra supplies. You don’t want to run out of food or other supplies on the day the deal runs.
  • Don’t tweet or Facebook about your deal. The goal is to get new customers, not to reprice existing customers. If you tweet about your deal, you’re giving the deal company free money. If you want to do something to inspire loyalty among your existing customers, offer them a better deal for not buying the Groupon. For example, if you’re offering a 50% discount and paying 50% of the balance to the deal company, you can offer your regulars 60% for coming in without a Groupon. You inspire loyalty and save money.
  • Block off space for your regulars. If you’re a service company like a spa or a nail salon, make sure to save space for your regular customers. You don’t want to spend all of your time serving discounted customers and turning away your loyal full-price customers.
  • Ask to reschedule. If the company schedules a deal to start when there’s a big event that would otherwise drive a lot of traffic to your business, ask to have the deal rescheduled. You don’t want your staff to be stretched extra thin and your potential new full-price customers waiting amid a crush of deal customers.

While the deal is running

  • Engage your new customers. When they come in, encourage them to get to know your business. This should be the start of a relationship, not just a transaction. Give them the card with your Twitter and Facebook info. Get their email address. You might even want to offer a small incentive for giving up an email address.
  • Upsell them. If you’re a restaurant, be sure to offer them wine or dessert. If you’re a spa, offer additional services. Sell them a story about your business.
  • Treat deal customers like valuable prospects and make sure your staff does, too. A common complaint I hear is that people feel like they were treated like discount customers by waitstaff. If this happens, you have defeated the whole purpose for running the deal! Your entire goal is to get people to come back. Make sure they have a great experience. If your plan is to treat deal customers poorly, you should strongly reconsider whether you want to do the deal.
  • Don’t be discouraged if your regular customers come in with deal vouchers. I know this isn’t what you wanted, but some of your regular customers will come in with a Groupon. Don’t say anything. Most people don’t understand how bad the economics are for businesses. If they ask, go ahead and tell them about the economics. Otherwise, happily accept the Groupon and be glad they came back to your business.
  • Make sure you track transactions. Unfortunately, there are unscrupulous people out there who will print out multiple copies of the deal voucher. If possible, you should use a tracking method that validates the voucher on the spot. Not only will this save you time over paper, it will save you money in fraudulent transactions. If you’ve been thinking about getting a smartphone or computer for the business, this is a great time to do it.

After the deal

  • Follow up! If you have email addresses, write to your customers. Tell them about your great events. Engage your new Twitter and Facebook followers.

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