March 16, 2009

More bad news for newspapers: hotels going green

Filed under: hotels, journalism, media, newspapers, travel — Rakesh Agrawal @ 8:09 am
The Four Seasons in Austin requires guests to opt-in for newspapers.

The Four Seasons in Austin requires guests to opt-in for newspapers.

This picture should send shivers down the spines of executives at USA Today headquarters in McLean, Va.

For at least as long as I’ve been traveling for business (13 years and counting), a USA Today in front of the hotel room door in the morning has been a given. It just shows up. There’s fine print in the check in folder that says that USA Today will be delivered and if I don’t want it, I can tell the front desk and get a credit of 75 cents a day. Because I do what most people do — nothing — USA Today gets to count me as paid circulation.

At least 60% of the time, the only people who see that USA Today are the person who drops it off in front of my room and the maid who throws it away. I’ve already gotten my news from my laptop and from the TV that was showing CNN while I was getting ready.

I’m surely not the only one, and hotels are catching on.

Hotels have been steadily greening their practices while cutting costs: changing sheets only between guests, changing towels only when guests leave them on the floor, providing new toiletries only when guests have used up the previous batch.

Cutting back on newspaper delivery is the next step. This year I’ve started encountering hotels that ask me at check in whether I want a newspaper. The Four Seasons in Austin has gone a step further: if you want a newspaper, you have to put a hang tag on your door before 1 a.m. And you have to remember to do this every night of your stay.

As with Web defaults, you can guess what happens. Most people do what I do: nothing. On my floor early Sunday morning, I saw three newspaper hang tags (out of about 40 rooms). Not even a free copy of the Sunday New York Times enticed people. They were easily outnumbered by the “do not disturb” hang tags.

There are a number of unknowns: how many rooms were occupied, do the hotel’s demographics shift considerably during SXSW, etc.

But the fact that an increasing number of hotels no longer consider newspapers an essential part of their service is bad news for the newspaper industry.

See also: Who needs newspapers?

More on: newspapers.

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  1. [...] Increasing environmental consciousness. Consumers are increasingly going green and newspapers are no friend of the environment. Trees are cut down, turned into giant rolls of newsprint, shipped across country where massive energy guzzling presses print on them and are then distributed every morning by trucks. Then they have to be disposed of. (See my earlier post on hotels going green and requiring opt-in to newspapers.) [...]

    Pingback by Newspaper companies can’t unring the bell « reDesign — April 5, 2009 @ 12:08 pm

  2. [...] Marriott is not alone, reDesign reports that at the Four Seasons in Austin, if you want a newspaper, “you have to put a hang tag on [...]

    Pingback by Marriott to Drop Automatic Newspaper Delivery to Guests · Environmental Leader · Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives — April 13, 2009 @ 5:51 pm

  3. How much does the USA Today pay hotels to distribute its paper?…

    These are considered bulk sales. USA Today does NOT pay the hotels. Hotels pay a small amount for the paper, but I haven’t seen a published number for USA Today specifically. These sales do count as circulation, which is used to set the rate base. I h…

    Trackback by Quora — May 1, 2011 @ 11:13 pm

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