Comments on: Yahoo! Local gets Yelpy http://blog.agrawals.org/2007/12/13/yahoo-local-gets-yelpy/ Rocky Agrawal's blog on search, wireless, maps and Web 2.0 Fri, 19 Feb 2010 17:08:58 +0000 http://wordpress.com/ hourly 1 By: Steve Yelvington http://blog.agrawals.org/2007/12/13/yahoo-local-gets-yelpy/#comment-22120 Steve Yelvington Sun, 16 Dec 2007 00:07:29 +0000 http://blog.agrawals.org/2007/12/13/yahoo-local-gets-yelpy/#comment-22120 You're so right about the irrelevant adcrap on Yahoo. Something we've learned from Skirt! magazine is the overwhelming importance of the advertising in shaping brand perceptions. And in an infinitely competitive market, clarity of brand identity is infinitely important. Ads are, in a very real sense, part of the content. Hyperlocal content demands hyperlocal advertising. Don't give me remnant crap ... it undermines the brand. You’re so right about the irrelevant adcrap on Yahoo.

Something we’ve learned from Skirt! magazine is the overwhelming importance of the advertising in shaping brand perceptions. And in an infinitely competitive market, clarity of brand identity is infinitely important. Ads are, in a very real sense, part of the content.

Hyperlocal content demands hyperlocal advertising. Don’t give me remnant crap … it undermines the brand.

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