http://blog.agrawals.org/2007/11/29/facebook-finds-a-new-course-for-beacon/ Rocky Agrawal's blog on search, wireless, maps and Web 2.0 Fri, 19 Feb 2010 17:08:58 +0000 http://wordpress.com/ hourly 1 http://blog.agrawals.org/2007/11/29/facebook-finds-a-new-course-for-beacon/#comment-21441 Facebook adds universal opt out to Beacon « reDesign Wed, 05 Dec 2007 20:58:11 +0000 http://blog.agrawals.org/2007/11/29/facebook-finds-a-new-course-for-beacon/#comment-21441 [...] Beacon, Facebook has added a universal opt out to Beacon’s data collection. This comes after making the publication of Beacon data opt in last week. The post on Facebook’s blog came from Mark Zuckerberg, the first time he has [...] [...] Beacon, Facebook has added a universal opt out to Beacon’s data collection. This comes after making the publication of Beacon data opt in last week. The post on Facebook’s blog came from Mark Zuckerberg, the first time he has [...]

]]> http://blog.agrawals.org/2007/11/29/facebook-finds-a-new-course-for-beacon/#comment-21268 Finding the right level of friction for Facebook Beacon « reDesign Sun, 02 Dec 2007 17:40:20 +0000 http://blog.agrawals.org/2007/11/29/facebook-finds-a-new-course-for-beacon/#comment-21268 [...] Ask people on partner sites if they want to send their information to Facebook. At the point of purchase, review, comment, etc. ask the user if he wants to send the information. With this approach, the user doesn’t have to manually enter account information, reducing friction. More importantly, they are making the decision at a time when they can see the impact of it. An option to “always send” for a given partner further reduces friction. There are some sources I’m happy to share information from and others that I’m not. [...] [...] Ask people on partner sites if they want to send their information to Facebook. At the point of purchase, review, comment, etc. ask the user if he wants to send the information. With this approach, the user doesn’t have to manually enter account information, reducing friction. More importantly, they are making the decision at a time when they can see the impact of it. An option to “always send” for a given partner further reduces friction. There are some sources I’m happy to share information from and others that I’m not. [...]

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