A few weeks ago, I wrote about a clever use of SMS at the Washington Capitals game.
Today, I got an SMS spam from the Caps inviting me to see the Barenaked Ladies sing the national anthem before the Caps game tomorrow night. Nowhere in the scoreboard promotion did I see an indication that by particpating I was signing up for Caps SMS promotions.
That spam cost me 15 cents. The SMS offers an opt out by responding to the SMS. (For an additional 15 cents.)
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My name is Rakesh Agrawal (aka Rocky Agrawal). I advise startups on search, mobile and social media. I have six patents pending.
This is my personal blog. I also write a blog focused on mobile applications.
I have special expertise in search, wireless, video, mapping and social networking.
I have been designing and marketing Internet services since 1993. I have worked at Microsoft, AOL Search, uReach Technologies, washingtonpost.com and startribune.com.
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Yikes. Yet another reason I don’t send many texts.
Comment by Doris — November 6, 2006 @ 1:44 pm
[...] It’s annoying to pay for text messages from friends; it’s downright wrong to have to pay for texts from spammers. Text messaging would be much more acceptable if the person who sent the message paid for its delivery, as is the case in Europe. At a minimum, carriers should let you block certain numbers from texting you – for free. [...]
Pingback by reDesign — November 28, 2006 @ 5:35 pm