I was at the Washington Capitals home opener on Saturday night (thanks Ted!) and finally saw a good use of SMS. In between periods, fans were invited to send in text messages for display on the scoreboard. A selection of the text messages scrolled by, keeping at least some attention on the scoreboard and its ads.
It’s a creative way of keeping fans engaged and great interactive marketing.
One of the most common requests was for the beer man to come to a specific section.
Given that payment is one of the most time consuming parts of a stadium beer transaction, I can imagine a day when you can text your beer order (with the charge billed to your cellphone) and have a beer show up at your seat.
[...] A few weeks ago, I wrote about a clever use of SMS at the Washington Capitals game. [...]
Pingback by Boo. Hiss. Caps send SMS spam « reDesign — November 2, 2006 @ 6:09 pm
Can anyone recommend me?
I need an free sms service for my homepage.
I am seeking one with the option to change the design(for a bit).
Thanks a million!
Comment by Silas — December 19, 2006 @ 4:31 pm