Comments on: Reducing the burden of newspapers http://blog.agrawals.org/2006/09/28/reducing-the-burden-of-newspapers/ Rocky Agrawal's blog on search, wireless, maps and Web 2.0 Tue, 07 Sep 2010 13:46:24 +0000 hourly 1 http://wordpress.com/ By: Advertisers disintermediating newspapers, too « reDesign http://blog.agrawals.org/2006/09/28/reducing-the-burden-of-newspapers/#comment-10551 Advertisers disintermediating newspapers, too « reDesign Sun, 08 Apr 2007 16:30:51 +0000 http://redesign.wordpress.com/2006/09/28/reducing-the-burden-of-newspapers/#comment-10551 [...] You don’t have to haul it to the recycling bin. [...] [...] You don’t have to haul it to the recycling bin. [...]

]]> By: Rocky Agrawal http://blog.agrawals.org/2006/09/28/reducing-the-burden-of-newspapers/#comment-146 Rocky Agrawal Mon, 02 Oct 2006 12:13:48 +0000 http://redesign.wordpress.com/2006/09/28/reducing-the-burden-of-newspapers/#comment-146 Given their format, the incidental exposure value of classifieds is limited. In many papers they are in separate sections. Even when they are not, the tiny type requires you to be a motivated consumer of the advertising. For someone like me, who immediately separates the section, there is zero value to the advertisers and negative value to the newspaper. (Cost of newsprint, production and distribution.) That said, I'd pay an extra 25c to not get the classifieds. And if it were possible, I don't want the TV book or stock listings either. The Lansing State Journal, for example, has changed distribution of the TV book. If you want to get it, you have to call in and ask. Given their format, the incidental exposure value of classifieds is limited. In many papers they are in separate sections. Even when they are not, the tiny type requires you to be a motivated consumer of the advertising.

For someone like me, who immediately separates the section, there is zero value to the advertisers and negative value to the newspaper. (Cost of newsprint, production and distribution.)

That said, I’d pay an extra 25c to not get the classifieds.

And if it were possible, I don’t want the TV book or stock listings either. The Lansing State Journal, for example, has changed distribution of the TV book. If you want to get it, you have to call in and ask.

]]> By: Nic http://blog.agrawals.org/2006/09/28/reducing-the-burden-of-newspapers/#comment-144 Nic Mon, 02 Oct 2006 06:01:19 +0000 http://redesign.wordpress.com/2006/09/28/reducing-the-burden-of-newspapers/#comment-144 Would you opt out of this by paying extra for the paper? Newspaper companies make significant revenues from classified advertising (although it's nothing compared to huge double-truck color display ads). I understand the sentiment of those who think there should be a better way environmentally, but I wonder if people who'd prefer to not have those sections would front the cost of elminiating them. Would you opt out of this by paying extra for the paper? Newspaper companies make significant revenues from classified advertising (although it’s nothing compared to huge double-truck color display ads).

I understand the sentiment of those who think there should be a better way environmentally, but I wonder if people who’d prefer to not have those sections would front the cost of elminiating them.

]]> By: Clint Pidlubny http://blog.agrawals.org/2006/09/28/reducing-the-burden-of-newspapers/#comment-71 Clint Pidlubny Fri, 29 Sep 2006 14:16:13 +0000 http://redesign.wordpress.com/2006/09/28/reducing-the-burden-of-newspapers/#comment-71 Along the same line, let's appeal to the magazine industry to print subscription issues without all the subscription cards inserted and bound. Along the same line, let’s appeal to the magazine industry to print subscription issues without all the subscription cards inserted and bound.

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